BBD Insights.
Leveraging Your Content, and getting the Maximum usage from it.
Don’t be tempted with the new and shiny. The old habits will repeat itself. If you can’t already extract the most usage out of what you’re already sitting on, you’ll probably not be able to do it with new “hot off the shelves” content either.
Too often, we move on to quickly to the next. Either discarding or ignorant to what we’re already sitting on, and getting caught up with the default and temptation of repeatedly entertaining new ideas.
Content is power, when it’s effectively used. It’s true that often we’re not trying to solve a new problem, but an old one already previously solved.
Take a moment and think, what material are you already sitting on? When we truly understand that we can repurpose and reposition our creative content, we extract the most out of it and treat it accordingly, as rich ‘content worthy’ material.
Once your idea and concept is clear, and the ongoing thread “storyline” for it established. The content can simply feed through this ongoing template, that now produces both consistency “repetition” and depth “credibility” with your message and audience.
Find the Tools and even rudimental processes that allow you to better lay out your work and creative, and start building your pathways and channels to developing it and getting it out. Extracting the most out of your work, creative, teams, time and efforts!
BBD Insights.
Leveraging your current content. Optimising raw content, extracting max usage.
What do you already have in your possession, that you can better utilise and leverage off?
What’s in your hands? Skill-set and Abilities. What’s at your disposal? Resource and Tools.
Instead of continuously exploring New Concepts and New Ideas “Solutions yet to be discovered”. Consider all of your Creations of prior “that have previously, or already exist”.?
What have you done already in your development journey that has the potential and the connection “thread” to be used, re-purposed, packaged, leveraged, or optimised? Have you already created or solved, the problem you’re trying to solve right now?
Let’s re-discover the Purpose Space, together.
Re-purpose.