The Convergency

Creating the primary hub for a group of companies

Envisioning a tangible brand ethos and influencing the culture

that functions within physical spaces

Envisioning a tangible brand ethos and influencing the culture that functions within physical space

Client                                       Year

The Convergency Group                   2014 – 2017 

Client

The Convergency Group 

Year

2014 – 2017 

Brief

Conceptualise and visually create the brand identity for the driving business behind a company of businesses within the financial actuarial space. The Convergency was a BBD brainchild, born out of the success and growth of one of their individual companies. Commissioned to develop the overall image and backdrop to this business, as well as designing their welcome reception area, into a cafe meet space and cowork office.

Solution

We designed the corporate identities for a range of new businesses under The Convergency Group. Commencing with creating brand and business organisational structure around the various businesses function, and organigram. This was not a company rebrand, but rather an attempt to harness the success of a stand alone business by helping them branch out and build separate identities and entities, around various business services. The café has become the pride and joy of The Convergency employees and internal brand. This is the first touchpoint for the brand, we created an experience that engages corporate culture and settles the nerves of those coming to visit. 

Services

Stationery            Identity                     Brand Signage
Collateral             Iconography             Brand Architecture
Packaging            Cafe Design             Brand Guidelines  

Services

Stationery                     Brand Signage
Collateral                      Brand Architecture
Packaging                     Cafe Design
Identity                         Brand Guidelines
Iconography

BBD Client Showcase / The Convergency Group

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