The Convergency
Creating the primary hub for a group of companies
Envisioning a tangible brand ethos and influencing the culture
that functions within physical spaces
Envisioning a tangible brand ethos and influencing the culture that functions within physical space

Client Year
The Convergency Group 2014 – 2017
Client
The Convergency Group
Year
2014 – 2017
Brief
Conceptualise and visually create the brand identity for the driving business behind a company of businesses within the financial actuarial space. The Convergency was a BBD brainchild, born out of the success and growth of one of their individual companies. Commissioned to develop the overall image and backdrop to this business, as well as designing their welcome reception area, into a cafe meet space and cowork office.
Solution
We designed the corporate identities for a range of new businesses under The Convergency Group. Commencing with creating brand and business organisational structure around the various businesses function, and organigram. This was not a company rebrand, but rather an attempt to harness the success of a stand alone business by helping them branch out and build separate identities and entities, around various business services. The café has become the pride and joy of The Convergency employees and internal brand. This is the first touchpoint for the brand, we created an experience that engages corporate culture and settles the nerves of those coming to visit.
Services
Stationery Identity Brand Signage
Collateral Iconography Brand Architecture
Packaging Cafe Design Brand Guidelines
Services
Stationery Brand Signage
Collateral Brand Architecture
Packaging Cafe Design
Identity Brand Guidelines
Iconography






BBD Client Showcase / The Convergency Group