PROCESS & METHODOLOGY
Launching tomorrow’s game
changers today. We provide and design
the context and backdrop to place your
BUSINESS IMMERSION WORKSHOP?
Look left, right, and left again
You’re going to be investing quite a bit into the brand journey of your company. It’s probably a good idea to be dealing with the facts – like, what industry am i playing in? Who is my customer? And, does my business already exist in some form? We like to call this the “Actual Factual”. It’s always a good idea to do the math, get an analysed and specialised brand perspective on things, so that we can plot the course accordingly and sail far and straight.
There’s a wealth of knowledge and wisdom out there, let’s learn and expand on our insights from key players, pioneers, so that we can prototype, test and innovate upfront.
No one changes their name,
you just evolve it
BRAND ARCHITECTURE, DESIGN,
It starts with identity, and it probably never ends with it either. Taking you all the way through the stages and phases of growing this brand child – inception, right through to full maturity, and beyond – picture astronaut navigating space. We design your desired future, and assist you in defining who you are, communicating that message, and living it out through every aspect of your business, within every relationship formed from it.
We assist by giving your organisation meaning and purpose, building true authentic businesses, one worth pursuing, and that allows you to have greater significance, reach and impact. Making your mark on the world, a story that’s bigger than yourself, and ultimately a dent in the universe.
4 P’s are not dead
Four p’s in a pod
HOLISTIC BRAND BUILDING, EXPERIENTIAL BRANDING, USER EXPERIENCE
People. Product. Process. Place (or Environment). In that order – your People first. But we’ll add in one for good measure – Production (or Experiential). We create and design user experiences across every touchpoint, tangibly – physically, and digitally – online, from a process perspective, internally within the various channels of your organisation, as well as how this impacts externally towards your customer and audience base. Up-front, getting your product right is critical.
If you’re a service-based offering, add a product extension. If you’re product-based, then highly consider adding a service offering. We make this convergence transaction between company and customer experiential, orchestrating this myriad of pathways in connection. Designing this user experience as well as understanding high levels of emotional intelligence, allowing people now to begin engaging, converting and sharing in it.
Time for a deep and meaningful
BUILDING DNA, GROWING A PEOPLE FOLLOWING, LAUNCHING A MOVEMENT
Master yourself and you’ll have greater impact and influence on your immediate environment, as well as the broader industry you play in. Building authentic pillars of consistency and character within the fabric of your company is crucial – define who you are, and live this out every day, with passion and energy. Without a clear communicated vision, people will squander their time and energies, and ultimately lack direction and purpose. Or simply put, “people die for lack of vision”.
Give people something to believe in, a story worth pursuing and living for. Watch this multiply over time, creating a movement of brand ambassadors for life, a people of substance. Your people retention is a worthy investment, build your culture around this ethos, and remember, it only took 12 to impact millions.
If no one knows about, it didn’t happen
BRAND PERSONA AND GUIDELINES, TYPEFACE DESIGN, STRATEGIC COMMUNICATION
Communication is everything. The power of effective language, and usage of it is key to how your entire business is heard and understood. The very nature and personality of your brand, the tone, emphasis and knowing who you’re talking to, and when. We are storytellers, we believe in the power of effective communication, both visually and audibly. If you’re not intrinsically passionate about your story, don’t tell it. Packaging, showcasing, and sharing your product, both internally and beyond the walls of your organisation, allows you to have greater influence, reach and impact.
We streamline this brand bible, by documenting, arranging and presenting this broad consolidated content, that assists in on-boarding new team and assists current team, with the company identity, mission, values, and culture, and allows them to follow in step with it. New people don’t know your story, and so we provide the platform to share it, and share it again.
Exceptional content, gone viral
SPECIALIST TEAM, MULTI-PLATFORM,
INSIGHTS, MAXIMUM IMPACT
There’s a myriad of platforms out there, so let’s utilise them. Prioritising what’s most effective and relevant for your company initiatives, we optimise the use of these channels as well as leverage the content we strategically generate across them. Maximising your reach, and brand exposure, we understand the audiences and rules of engagement on these multi-layered, multi-level environments. Digitally and physically, through video, stills, campaign, multimedia and event-based initiatives, gaining you maximum traction, attraction and brand engagement.
We work with the best specialist teams, and utilise the most cost effective solutions, in turning out the highest quality and original work. This game is one of momentum, and so we build laterally, whilst advancing simultaneously, that allows us to create a people movement and following, bringing life and energy to any product and company culture.
Details are important,
the scoreboard don’t lie
ANALYTICS, GROWTH STRATEGY,
BRAND ASSESSMENT, DIVERSIFY
We call it the Re-strategy. Basically, let’s collectively look at the scoreboard and assess things. Always consistently important, is reviewing our progress, this comes through hard-core analytics, but also through internal team feedback, a good look at ourselves through thorough introspection, and in terms of our performing out there – ultimately, what is the customer saying about our performance? We reevaluate, refine and tweak, and re-launch wiser, sharper and and with an applied understanding of these collective insights.
Firstly, our mission is to firmly establish ourselves, conquering and winning this vertical singular focus. Once we achieve this repeatedly, time and again, we then look to diversify our offering, expanding laterally in growing our business, market share and audience. Re-strategy is all about focus, what’s most important and what’s the one key thing driving our collective outputs.
Do it all over again, and again
CHANGE, COLLABORATE, HUMAN
IMPACT, FUTURE INFLUENCE
Can we dream it all up again? What if we reimagined the potential of our company, having greater impact on industry, our competitors, or the world. What if the two could collide, where what we do daily matters not only to our own customer, but people, in our immediate circle and even around the world. This is share, this is how we look to collaborate with individuals and bigger initiatives that fuel the passion we have to get up in the morning, and really make a difference. Say hello to new people, new stories, new business opportunities and new ways to generate income for further growth, expansion and impact.
Access our creative community, and years of experience looking closely at industry pioneers, movers and shakers, and breaking new business ground. Working alongside like-minded individuals, creative thinkers and larger communities. This is how we really make a difference, spreading the love of your own knowledge base and influence – what is the full potential of what we’re doing now, reimagined, to impact on a future tomorrow.
Subscribe to the exclusive BBD newsletter, design insights & latest happenings.