Research

Look left, right, and left again

REFERENCING, BENCHMARKING,
INTELLIGENCE, INNOVATION

You’re going to be investing quite a bit into the brand journey of your company. It’s probably a good idea to be dealing with the facts – like, what industry am i playing in? Who is my customer? And, does my business already exist in some form? We like to call this the “Actual Factual”. It’s always a good idea to do the math, get an analysed and specialised brand perspective on things, so that we can plot the course accordingly and sail far and straight.

There’s a wealth of knowledge and wisdom out there, let’s learn and expand on our insights from key players, pioneers, so that we can prototype, test and innovate upfront.

Identity

No one changes their name,
you just evolve it

BRAND ARCHITECTURE, DESIGN,
VISUAL COMMUNICATION

It starts with identity, and it probably never ends with it either. Taking you all the way through the stages and phases of growing this brand child – inception, right through to full maturity, and beyond – picture astronaut navigating space. We design your desired future, and assist you in defining who you are, communicating that message, and living it out through every aspect of your business, within every relationship formed from it.

We assist by giving your organisation meaning and purpose, building true authentic businesses, one worth pursuing, and that allows you to have greater significance, reach and impact. Making your mark on the world, a story that’s bigger than yourself, and ultimately a dent in the universe.

4 P’s are not dead

Four p’s in a pod

HOLISTIC BRAND BUILDING, EXPERIENTIAL BRANDING, USER EXPERIENCE

People. Product. Process. Place (or Environment). In that order – your People first. But we’ll add in one for good measure – Production (or Experiential). We create and design user experiences across every touchpoint, tangibly – physically, and digitally – online, from a process perspective, internally within the various channels of your organisation, as well as how this impacts externally towards your customer and audience base. Up-front, getting your product right is critical.

If you’re a service-based offering, add a product extension. If you’re product-based, then highly consider adding a service offering. We make this convergence transaction between company and customer experiential, orchestrating this myriad of pathways in connection. Designing this user experience as well as understanding high levels of emotional intelligence, allowing people now to begin engaging, converting and sharing in it.

Culture

Time for a deep and meaningful

BUILDING DNA, GROWING A PEOPLE FOLLOWING, LAUNCHING A MOVEMENT

Master yourself and you’ll have greater impact and influence on your immediate environment, as well as the broader industry you play in. Building authentic pillars of consistency and character within the fabric of your company is crucial – define who you are, and live this out every day, with passion and energy. Without a clear communicated vision, people will squander their time and energies, and ultimately lack direction and purpose. Or simply put, “people die for lack of vision”.

Give people something to believe in, a story worth pursuing and living for. Watch this multiply over time, creating a movement of brand ambassadors for life, a people of substance. Your people retention is a worthy investment, build your culture around this ethos, and remember, it only took 12 to impact millions.

Re-strategy

Details are important,
the scoreboard don’t lie

ANALYTICS, GROWTH STRATEGY,
BRAND ASSESSMENT, DIVERSIFY

We call it the Re-strategy. Basically, let’s collectively look at the scoreboard and assess things. Always consistently important, is reviewing our progress, this comes through hard-core analytics, but also through internal team feedback, a good look at ourselves through thorough introspection, and in terms of our performing out there – ultimately, what is the customer saying about our performance? We reevaluate, refine and tweak, and re-launch wiser, sharper and and with an applied understanding of these collective insights.

Firstly, our mission is to firmly establish ourselves, conquering and winning this vertical singular focus. Once we achieve this repeatedly, time and again, we then look to diversify our offering, expanding laterally in growing our business, market share and audience. Re-strategy is all about focus, what’s most important and what’s the one key thing driving our collective outputs.